The SHRM devised the curriculum guidebook and templates in 2005, as a way to provide universities and colleges a resource for tracking HR Curricula against a common, minimum skill set needed by employers who seek to fill HR positions. The template identifies 13 minimum core HR topics that should be required curriculum in every HR degree program, as well as 11 elective HR topics to complement the required core.

An important feature of the HR curriculum template is that it offers professors greater flexibility in devising their HR courses, while providing a minimum level of standardization for HR content being taught.

SHRM has also gained the support of the Association to Advance Collegiate Schools of Business (AACSB) International in an effort to bring a similar level of commonality to HR degree programs that is required of AACSB accredited Schools of Business.

Representatives from the SHRM met with the faculty of business administration and engaged in talks regarding the current HR curriculum. After thorough discussions and assessment of the topics, courses, business context, and delivery methods used by UNB, it was determined that the HR honours program fully aligns with the standards SHRM laid out in their guidebook and templates.

Affiliations with professional associations, such as SHRM are extremely important for students and the university. This certification distinguishes UNB’s HR program as being taught in accordance with the highest of standards, giving students the skills and training they need for successful careers in human resources management.

The award was created by the faculty many years ago to support faculty excellence in teaching. Each year the faculty honours one professor for his or her outstanding teaching performance.

The choice of the award recipient belongs to the students. At the end of each academic year students in the BBA and MBA programs nominate the professor who they feel is most deserving of the Award. A committee of current BBA and MBA students, plus an alumni representative then selects the winner from among the nominees.

Dr. Grant is a graduate of the UNB BBA program, and he joined the faculty as a lecturer from 1987-1990 and later returned to the faculty in 1993 as a full time professor of marketing. He now teaches courses for the marketing and entrepreneurship areas.

For a number of years Dr. Grant has been involved in the export partnering program, teaching the export market entry course. Dr. Grant has an outstanding record of research and service to the faculty and university, which was recognized in 2005 when he received the UNB Merit Award.

“Steve Grant’s recognition for excellent teaching is long overdue”, commented Dr. Daniel Coleman, dean of the Faculty of Business Administration. “Steve has contributed to teaching in many ways for many years, having helped with the export partnering program, the Activator (entrepreneurship) program, and of course, his outstanding delivery of a wide array of marketing courses. He is one of our very best instructors.”

Of the class of 2009, 178 students graduated with BBA degrees including 71 students earning honours degrees, 114 earning concentrations, and 10 earning co-op designations. Thirty-five students graduated from the MBA program, including the first two ever to graduate with our new concentration in entrepreneurship designation.

On the international front 24 students graduated from the BBA program in Trinidad and Tobago along with 18 students from the BBA program in Singapore. Ten students graduated from the BBA program in Egypt, with many more expected to graduate in October.

During the faculty of business administration’s awards ceremony the following graduates received prizes for their academic achievements.

MBA Encaenia Prizes:

E.D. MAHER GRADUATE STUDENT PRIZE IN ADMINISTRATION: Mr. Colin M. Simpson. Awarded to the graduating MBA student with the highest GPA.

MBA SOCIETY GRADUATION AWARD: Mr. Colin M. Simpson. Prize of $800. Awarded to the graduating MBA student with the highest cumulative GPA.

MBA SOCIETY GRADUATION AWARD: Ms. Vinithra Srinivasan. Awarded to the graduating MBA student with the second highest cumulative GPA.

MBA SOCIETY GRADUATION AWARD: Mr. Edgar Gallibois. Prize of $400. Awarded to the graduating MBA student with the third highest cumulative GPA.

BBA Encaenia Prizes:

LIEUTENANT-GOVERNOR OF NEW BRUNSWICK SILVER MEDAL: Ms. Kathryn L. MacKinnon. Awarded to the most outstanding graduating BBA student, based primarily on performance in the last half of the program.

FACULTY OF BUSINESS ADMINISTRATION AWARD: Ms. Katie A. Wasson. Prize of $300. Awarded to the graduating BBA student with the second highest cumulative GPA.

FACULTY OF BUSINESS ADMINISTRATION AWARD: Mr. Craig T. McLaughlin. Prize of $200. Awarded to the graduating BBA student with the third highest cumulative GPA.

BUSINESS ADMINISTRATION SOCIETY OUTSTAND STUDENT AWARD: Ms. Falen McNulty. This award is awarded by the business society to an outstanding fourth-year BBA student in recognition of participation in campus activities, scholastic standing, character and attitude.

MERRITHEW/DEGRANDPRÉ ACTIVATOR AWARD: Mr. Christopher Marhsall. Prize of $1,500. Awarded to a student leader enrolled in the Activator program in the Faculty of Business Administration on the Fredericton campus. Selection is based on scholastic attainment in the Activator courses and leadership abilities.

ACTIVATOR FELLOWSHIP(S): Mr. Christopher Marhsall. Prize of $4,000. Awarded by the International Business and Entrepreneurship Centre to students who demonstrated excellence in their role as Team and Co-Team Leaders while in the Activator Program.

Trenholm retired from the faculty of business administration in 2009 after almost 30 years of excellent service including serving as acting dean from 1995-1996. She joined the faculty in 1980 as a member of the accounting area and taught accounting and financial statement analysis courses. For her years of service to the faculty, the university, and the profession, UNB bestowed upon her the UNB Merit Award in 2001.

Widely regarded as an outstanding professor, the quality of Trenholm’s teaching has been formally recognized by UNB with the Allan B. Stuart Excellence in Teaching Award, and a UNB Teaching Professorship. She has also received numerous awards from outside the university, including the National Post’s Leaders in Management Education Award for Atlantic Canada and the Academy of Business Administration’s Global Teaching Excellence Award.

Trenholm has a record of extensive service for the faculty and the University and has chaired or been a member of numerous committees. She served as an ambassador for the Forging Our Futures campaign and as co-chair of the Board of Trustees of the UNB Pension Plan for Academic Employees Pension Board. In the business community, she is a member of the board of directors for Atomic Energy of Canada Ltd. and Plazacorp Retail Properties Ltd. and chairs the audit committee of both organizations.

Trenholm has also been active in several professional organizations such as the Canadian Institute of Chartered Accountants (CICA), the New Brunswick Institute of Chartered Accountants (NBICA), the Canadian Academic Accounting Association (CAAA), and the American Accounting Association (AAA). Her participation included serving on the CICA Board of Directors and serving as acting president of NBICA.

A prolific author of pedagogical and learning materials; Trenholm has co-authored two bestselling accounting textbooks and authored multimedia supplements. Her publications have appeared in several accounting journals, including Accounting Horizons, CA Magazine, and the International Journal of Production Economics.

Both Dr. Wielemaker and Dr. Rahim are recipients of the 2008-2009 University of New Brunswick Merit Award. They have both distinguished themselves in more than one area, and made notable contributions to the faculty.

The UNB Merit Award is awarded annually by the university to recognize and encourage individuals who make outstanding contributions in the course of their work for the university. It is awarded to members of the faculty who have demonstrated exceptional research, scholarly or creative accomplishments that have resulted in the publication of articles and/or books, and have created for them a national or international reputation as an expert in their field. It is also awarded to faculty who make exceptional contributions to the dissemination of knowledge in their fields through the art of teaching, demonstrated by their significant innovations in teaching methods and publication of articles or books that advance effective teaching.

Dr. Wielemaker is an Associate Professor in the areas of competitive strategy and entrepreneurship, and he has also served as the chairperson of our Graduate Curriculum Committee for the past two years. In his citation, Dr. Daniel Coleman, Dean of the Faculty of Business Administration, noted that Dr. Wielemaker “has by far had the most significant influence on the FBA’s programming of any faculty member over the last several years. Not only is he one of the faculty’s most dedicated instructors, he was also the leader of a process which resulted in the most radical and innovative redesign of the MBA program since its inception at UNB in 1985”.

It is thanks to Dr. Wielemaker that the MBA program now offers the professional development and corporate governance courses. It is also Dr. Wielemaker’s work that led to the formation of the Entrepreneurship Thematic Area group, the Activator program, the International Business and Entrepreneurship Centre’s business plan competition, and the development of Concentrations in Entrepreneurship for both BBA and MBA students.

Dr. Rahim is a professor and a recognized world expert in Total Quality Management. He has delivered numerous invited talks around the world that have dealt with inventory control or quality management issues. In his citation, Dr. Coleman stated that Dr. Rahim “has produced over 70 refereed journal articles or book chapters, 11 of which have been published in the past three years. His scholarship is widely recognized, yielding almost 400 citations of his work—moreover, it is clear that the importance of his work is gaining recognition of late, as over 140 of these citations have occurred since 2006.”

Dr. Rahim teaches many courses at the BBA and MBA levels, and has always been a highly rated professor among students. He is also an active supervisor of graduate students, and has supervised many student projects that have resulted in publications.
Both Dr. Wielemaker and Dr. Rahim have made outstanding contributions to the Faculty of Business Administration. As Dr. Coleman notes, they are both “very deserving of a merit award”.

Students in the program began investing real money in the capital markets in 1998 with the allocation of $1 million from program partner the New Brunswick Investment Management Corporation. By October 2006 the Fund had surpassed $2 million solely from investment returns, by mid-2008 $2.5 million with a subsequent return to roughly $2 million by yearend reflecting global market volatility.

The student-managed fund enjoyed its best results ever in 2008 outperforming many professional asset managers including pension plans and endowment funds. Program director Prof. Glenn Cleland is impressed with the portfolio performance over the ten-year period since its inception. “ This is no coincidence. The students have successfully navigated the markets over a ten-year period.”

“We started up the program investing real money in September 1998 during turbulent times in financial markets stemming from the collapse of Long Term Capital Management. Over the subsequent ten years, student investment decisions were made with the backdrop of the technology bubble, the sub-prime mortgage crisis, US$145 oil prices and the current financial meltdown.”

The students’ abilities extend well beyond their impressive portfolio management skills. The students have a long and distinguished record of success at investment competitions. Last year, a team of students from the program placed first in the Chartered Financial Analyst (CFA) Institute’s North American valuation competition in New York City and, was subsequently ranked second in the world in the Institute’s Global Investment Research competition in May 2008. If there was ever any doubt that SIF students could compete on a global basis it was erased by this achievement.

Nathan Ough, a current student in the Student Investment Fund program, speaks highly of the hands-on investment learning experience. “The record speaks for itself. Over the past ten years students who have been accepted into this demanding program have developed a skillset that is highly sought after by the financial sector. The integration of theory and practice provides a knowledge base which has contributed to our ten years of outperformance.”

The Student Investment Fund was the first student-managed fund in Atlantic Canada, one of a few in Canada, and unique in North America. Its market neutral equity portfolio construction approach combined with an embedded study program for the Chartered Financial Analyst Level I exam making it leading edge.

The SIF is offered through UNB’s Centre for Financial Studies in the faculty of business administration.

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Elizabeth McCleave and Matieu Daigle, students in the master of business administration (MBA) program at UNB Fredericton have won Volkswagon’s national marketing competition, beating out teams from universities across Canada.

The students will each receive a new Volkswagon Golf and will be offered internships with ad agencies for winning the competition, Canada’s Next Top Ad Executive.

A second team of UNB students, Mitchell Bernard and Laura Noseworthy also made it to the top ten contestants in the final round.

The students were selected from among 143 teams, representing 36 different universities from across Canada. All of the top ten finalists will be offered internships with ad agencies.

“Winning this national competition, where so many teams from so many universities across the country participated, directly speaks to the outstanding qualities and skills of Matt and Liz,” said Daniel Coleman, dean of the faculty of business administration. “It also speaks to the quality of our programs.”

The theme of the marketing campaign had to be consistent with Volkswagen Canada’s positioning strategy for the Routan, and the marketing campaign had to stay within a $250,000 budget.

The competition was conceived and hosted by the DeGroote School of Business at McMaster University and required the students to deliver a 30-minute marketing pitch to a panel of academics and industry experts.

Liz and Matieu will also see their marketing strategy in action as Volkswagen Canada unfolds it over the next few months.

Elizabeth-Anne, 24, and Matt, 23, as well as Laura, 22, and Mitchell, 21, all traveled to Toronto to compete. The teams of students were picked from 143 applications and made it through the top 25 phase. The winners were announced at an awards dinner on March 31, 2009.

Established in 1785, UNB is one of the oldest public universities in North America. One of the top five comprehensive universities in Canada, according to Maclean’s, UNB has more than 12,000 students from more than 100 countries. As the largest research institution in New Brunswick, UNB conducts 80 per cent of the province’s university research. The university has more than 3,500 faculty and staff, and an annual operating budget of more than $160 million. UNB’s two main campuses are located in Fredericton and Saint John, N.B.

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The company, made up of team leader, Chris Marshall and MBA teammates Rob Morrow and Edgar Gallibois, was formed through the Activator program, which is coordinated by UNB’s International Business and Entrepreneurship Centre (IBEC). KnowCharge produces a special conductive paper that, when used as an alternative to plastic based protective packaging, could save electronics manufacturers millions by eliminating the damage that static can cause during shipping.

In addition to the silver prize, KnowCharge Inc. shared the prize for best university venture with another UNB team, “Smart Skin”.

The Smart Skin team is made of up of MBA and Engineering students (Imran Khan, Irenia Roussel, Sabeer Zaman and Dr. Felipe Chibante), led by Kumaran Thillainadarajah. Using nanotechnology to detect and measure pressure, Smart Skin is an artificial touch-sensitive skin for prosthetic limbs. The super-thin film works with existing myoelectric control systems to provide control of touch, much like the skin of a real hand.

The Smart Skin team also won the $60,000 prize for best young entrepreneur as well as the prize for the most outstanding presentation and the viewer's choice award. They won the viewer's choice award after more than seven thousand people voted on the CBC website; the team will travel to Toronto to pitch their business on the set of CBC's Dragon's Den.

Volkswagen Canada, the leading sponsor of the competition, is the “client”; the student teams are the ad executives who must develop a marketing plan to promote the new Volkswagen Routan. The best campaign wins.

Mitchell Bernard and Laura Noseworthy, both BBA students in their fourth year, form one of the teams from UNB’s faculty of business administration, while MBA students Elizabeth-Anne McCleave and Matt Daigle make up the second. Both teams, chosen from among 143 teams representing 36 different universities across Canada, were coached by Dr. Kirby Shannahan who teaches marketing courses at UNB.

Operating within a shrinking minivan market and a shrinking minivan segment, students in the competition are tasked with the challenge of creating a marketing campaign to promote awareness of the new Volkswagen Routan. The theme of the marketing campaign students develop has to be consistent with Volkswagen Canada’s positioning strategy for the Routan, and the marketing campaign budget must stay within $250,000.

The top ten finalists will deliver a 30 minute presentation to a panel of academic and industry experts. All of the top ten finalists will be offered internships with advertising agencies; the two members of the winning ream will each receive a new Volkswagen Golf, in addition to an internship.

Organized by engineering management and commerce students, Canada’s Next Top Ad Executive Competition aims to promote learning through active participation in service experiences, provide opportunity for students to apply their knowledge and skills in real-world situations, and extend learning beyond the classroom into the community.

Students helped contribute to the over $19,000 raised by the Fredericton community for the Canadian Cancer Society. The students raised the funds and competed in the annual Curl for Cancer fundraising event held recently at the Fredericton Curling Club.

In addition to the funds raised for cancer research the event provided the students an opportunity to learn about corporate social development. Students had the opportunity to network with members of the business community while learning how not-for-profit organizations raise their funds.

Mike Randall, President of Mike Randall Communications, also recently gave a presentation on Corporate Social Responsibility to the students. He emphasized that Corporate Social Responsibility has to be embedded into what a company is doing and if it is used only as a public relations tool it generally will not be effective.

By participating in events such as Curl for Cancer, and presentations from professionals like Mike Randall, MBA students are learning more than they ever could from reading a text book or listening to lectures.

As one MBA student, Christine Hartnoll put it, “The Professional Development course is a valuable new addition to the MBA program. I feel like I have developed a lot of new skills that I could not have learned in the classroom”.

However the true success of the events didn’t come from the amount of money raised or the lessons learned, but from the community support. One of the biggest things for Lloyd Chambers, Western Director of the New Brunswick chapter of the Canadian Cancer Society, was being able to attract the MBA students.

“Having a long business career, I think it’s very important for tomorrow's leaders to
participate in events like the Curl for Cancer,” said Chambers.

“As these MBA students turn into tomorrow's leaders, I would hope they remember the value of being socially responsible. It’s important in tough economic times to focus on community support, as that's when the community needs their leadership the most. They must learn to focus not just on their bottom-line, but to look to the future and recognize the value of supporting the community”.

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WestJet is Canada's leading high-value low-cost airline offering scheduled service throughout its 55-city North American and Caribbean network. Named one of Canada's most admired corporate cultures in 2005, 2006, 2007 and 2008, WestJet pioneered low-cost flying in Canada.

Jody Richards is responsible for the development and management of new products including the loyalty program, customer relationship database, in-flight entertainment, onboard sales, fare products and development of new ancillary revenue streams. In addition to product development, she oversees the guest experience team which plays a key role in coordinating and developing programs that drive guest loyalty. Prior to joining WestJet, Jody spent 7 years at SAIT (Southern Alberta Institute of Technology) working on the development and implementation of new business systems followed by another 7 years at Nortel Networks in a variety of roles focusing on business process and solutions implementation in many aspects of the business.

The event will be held on January 21st, 2009, at 6:00pm in the Petitcodiac Room at the Crown Plaza.

The cost per ticket:

- Marketing Student Association members: $5
- Non-Members (students): $7
- Public: $10

Appetizers will be served. The dress code for this event is business-casual. To RSVP, please contact Kerrie Bowman at unbmsa@unb.ca. Payment will be at the door, cash only.

Francis McGuire is the current Chair of the Board for NB Power and has also served as vice president of business development for MITI Information Technology Inc., as well as deputy minister of the Department of Economic Development and Tourism of New Brunswick.

The event will be held on November 26th, 2008, from 6.00pm to 9.00pm, in the Petitcodiac Room at the Crown Plaza.

The cost per ticket is:

• Marketing Student Association members: $2
• Non-Members (students): $ 3
• Public: $10

Guests will pay be at the door, (cash only). The dress code for this event is business-casual. Appetizers will be served. To help us plan for the event and to reserve a seat, please RSVP to Kerrie Bowman at q0a3r@unb.ca.

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Three hundred guests joined the faculty to celebrate the academic achievements of business students, the professional accomplishments of graduates, and to show appreciation to donors and friends. The audience was made up of students and their families, faculty members, university officials, donors and business partners.

More than $326, 683 in scholarships, bursaries and prizes were awarded this year to business students. These students, as well as those on the BBA and MBA Dean’s Lists were recognized during the awards ceremony.

Glenn Goucher and David W. Stevenson both received 2008 Certificates of Achievement. This certificate is given each year to business graduates who have made significant contributions to their professions and communities. Glenn Goucher, CFA (BSE ’86, MBA ’92) is the senior vice-president, Financial Markets, for The Montreal Exchange. David W. Stevenson, FCA, CAIRP (BBA ’68) is a partner with Stevenson & Partners LLP.

This year, two Certificates of Appreciation were presented to the following: The Canadian Imperial Bank of Commerce (CIBC), and Kathleen and Terry Malley of Malley Industries Inc. Phillip Filleul, Associate Vice-President, NB, CIBC Retail Distribution, accepted the Certificate on behalf of CIBC. Kathleen Malley is the human resources and communications director for Malley Industries Inc., while Terry Malley is the chief executive officer.

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Students completing an MBA at UNB Fredericton’s Faculty of Business Administration now have an option to complete a concentration in entrepreneurship as part of their degree. The MBA with concentration in entrepreneurship has just received approval from the Maritime Provinces Higher Education Commission.

Until now, students in the MBA program could take entrepreneurship courses as electives during their second year. The new concentration will allow them to further specialize in this area and receive the designation on their degree when they graduate.

“This concentration in entrepreneurship is a great opportunity for our students, the province and employers”, said Dan Coleman, Dean of the Faculty of Business Administration. “Students completing the concentration will graduate with the knowledge and skills to start their own ventures if they are so driven.”

Even if students do not choose to start their own companies after completing this program, Dean Coleman explained, they will be equipped with the entrepreneurial skills to recognize new viable opportunities for the companies they work for, and the tools to gauge the marketplace and assess risk effectively in uncertain and changing environments. “Either way, the Province will benefit by having more graduates with entrepreneurial skills.”

The concentration in entrepreneurship will entail completing a series of required entrepreneurship courses in the second year of the two-year MBA program. This means that students who entered UNB’s MBA program in fall 2008 will be able to take advantage of this new option. Students graduating in May 2009 will even be able to receive this designation on their degree so long as they have completed the prescribed courses.

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