UNBF’s NEWEST BUSINESS FACULTY MEMBER RECEIVES
Kirby Shannahan, the newest member of the faculty of business administration at the University of New Brunswick in Fredericton, received an award this month from the American Marketing Association at its 2007 winter conference.
Dr. Shannahan, a marketing professor, was awarded the Direct Selling Educational Foundation Grant for his PhD dissertation entitled The Relationship of Salesperson Coachability, Trait Competitiveness, and Leadership Style on Salesperson Performance: An Interactionist Perspective.
"We were delighted to learn that Dr. Shannahan has received this award,” said Dan Coleman, dean of the faulty of business administration at UNB Fredericton. “Not only is it a great personal achievement for Kirby, but it also reflects well on our faculty, clearly demonstrating that we have one of the best young marketing faculty members in North America. Kirby just joined us in September, and he's already added to our strong marketing area and programs."
Dr. Shannahan is one of five people to receive this award from across North America and Europe.
"After working so hard on this dissertation I was pleasantly surprised to learn that I was one of five people chosen to receive this award,” said Mr. Shannahan. “Of course, I'm really happy to have the recognition from my peers, but I never expected it."
The $2,000 cash prize associated with the award will further the research he has already been conducting in the southern United States on sales professionals. He is also going to focus on firms in Atlantic Canada that have professional sales staff.
In addition to collecting his award, Dr. Shannahan also presented two papers at the conference -- one on professional selling (his dissertation) and the other on advertising.
Dr. Shannahan is developing a new course on professional selling, which will offered for the first time in Intersession 2007. Within a few years, he would like to help establish a Centre for Professional Selling at UNB Fredericton to help undergraduate and graduate students as well as salespeople to develop their professional selling and sales management skills.
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