UNB Business Students Place Second Worldwide
A team of UNB business administration students placed second worldwide in the Capstone Business Simulation game. Gary Inman, John MacDonald, Barnaby Riberiro, Tyler Richards and Justin Urquhart formed the “Andrews” team, one of a number of student teams formed in the Competitive Strategy course taught by Dr. Martin Wielemaker.
Students in the BBA program at the Faculty of Business Administration complete the requirements of the degree with the Competitive Strategy course in their fourth year. Participation in the Capstone Business Simulation game is built into Wielemaker’s course requirements because it provides hands-on involvement, teamwork and competition in a realistic simulation setting. Students are divided into teams and compete against each other in the Capstone game. Each team is responsible for running a company in a particular industry; together the students make decisions about their company’s marketing and sales strategies, research and development, production, and finance. One of the neat things about Capstone is that each team’s performance is based on how well the team competes with the other teams in the industry.
Capstone also allows student teams to compare their results with teams in other schools worldwide. This year, out of more than 370 business schools worldwide, (which includes such schools as Harvard Business School and Georgia Tech) the above UNB team placed second in terms of their final profit in the 8th and final round of the game. They achieved fourth place worldwide in terms of their cumulative profit across the game’s eight rounds.