One of the Faculty of Business Administration's newest members, Assistant Professor Rachelle Dupuis, was one of four recipients of the $2,500 Direct Selling Education Sales Dissertation Research Grant from the American Marketing Association (AMA). This is the second straight year that a member of the Business Administration faculty has been honoured by the AMA, as Assistant Professor Kirby Shannahan was awarded the AMA's Direct Selling
Educational Foundation Grant last year.

Dupuis received the award for her Ph. D dissertation entitled “Customer-Involved Collaborative Selling: The Link from Customer Organizational Citizenship Behavior to Salesperson Behavioral Effectiveness and Salesperson Outcome Productivity.” In addition to receiving the AMA award, Dupuis presented her dissertation at the AMA Winter Educators’ Conference held in Austin, Texas in February.

“It is a tremendous honour to be recognized in this way for the work I have been doing,” said Dupuis.

Working together with Professor Shannahan, the two have plans to improve professional selling and sales management education at UNB with a long-term goal of opening up a centre for professional selling and establishing UNB as an Atlantic Canadian leader in sales education.